How to make your company shirts stand out from the competition
Company shirt printing is a popular marketing strategy for businesses in almost any industry.
While custom shirts can boost brand recognition, sometimes they can also confuse consumers.
For example, when you see a red shirt with white lettering which brand comes to mind? Chances are, it’s Coke Cola.
Even if the shirt is advertising a construction service, people automatically think of the soft drink giant.
So, how do you ensure company shirt embroidery or graphic printing isn’t a waste of your marketing budget?
An effective way to ensure your company shirts stand out from other brands is with unique designs.
Go With a Minimalist Design
Sometimes small designs can make a big impact. Think of the iconic alligator on Lacoste shirts. The small emblem is simple, yet it is instantly recognizable.
If your company logo is large, don’t worry. Take a look at the design. Can you take a single element and use it for your company shirt embroidery project?
Another idea is to look around your business. Maybe there is a symbol you can use to create custom shirts.
Don’t Overdo the Designs
Large company logos can make unique branded shirts. However, you don’t want to overdo it.
When you are using large or intricate designs, think about their placement on the shirt.
These types of designs often work best on shirt backs. Yes, the design is hidden when someone wears layers but it is better than overcrowding the shirt with graphics.
Instead of promoting your business, the company shirt often looks messy and the design can be difficult to make out.
Stay Away From Trends and Fads
Unless you are planning on only using the custom shirts for a limited time, stay away from trends and fads.
Once the fad is over, so is your custom company shirt. Instead of being worn, it ends up in the back of a closet or the trash.
Including a black cat or a Christmas Elf with your company logo may look cute, but it also limits how long the shirt will be in use.
The goal of most marketing campaigns is to ensure the custom shirts continue advertising the business throughout the year.
Use Minimal Text
A good tip is to keep the text to a minimum on company shirts.
Why? There are a couple of good reasons.
Very few people are going to spend the time to read someone else’ shirt. Most people also don’t want strangers trying to read their clothing.
Company shirts with a lot of text rarely boost brand awareness.
If you have a short company motto, around four to six words, go ahead and have it printed on the shirt.
Depending on the length of the text, you can arch it on the shirt’s back or over the front pocket.
Going with long-sleeved shirts? The sleeves are also a great place to add text.
IF you have any questions or can’t decide on a design, talk to the experts at your local company shirt printing shop.